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It's game on at the US Open.
The annual tennis tournament kicked off in Queens, New York, on August 23 and will continue through September 13.
While some will have their eyes glued to athletes on the court, the rest of us will be focused on the celebrities in the stands.
Already, model Kaia Gerber, TV star Gayle King, and Vogue icon Anna Wintour have been spotted wearing eye-catching outfits and flashy status symbols.
Here's a look at their style moments and what other attendees have worn so far.
Anna Wintour arrived at the US Open in a Prada trench coat.
The tan piece, which featured a red-and-yellow floral print from top to bottom, was made by the Italian fashion brand in 2021. It recently sold on The RealReal for $2,745.
She wore it with a tan dress, brown leather boots, and her signature oversize sunglasses.
Kaia Gerber sat in the stands and flashed her Cartier watch.
The model — and daughter of Cindy Crawford — attended the US Open with actor Homer Gere.
She wore a black sleeveless dress, smoky makeup, and a mini Cartier Panthère watch in 18-karat gold, which retails for $28,100.
Gayle King paired a floral dress with a metallic Balenciaga bag.
The TV journalist posed on the event's blue carpet wearing a white sleeveless Yigal Azrouël dress with black stripes and a yellow-and-purple floral print.
She also wore yellow pumps, silver jewelry, and carried the $1,400 small Bistro Bag in silver from Balenciaga.
Savannah Guthrie was bejeweled with statement accessories.
The "Today Show" co-host sat in the audience with her husband, Michael Feldman.
To complement her black floral dress, Guthrie wore a selection of gold jewelry, including diamond rings, sparkling bracelets, a tennis necklace, and the $11,810 Spiked Heart Sardinia II necklace from Marlo Laz.
Serena Williams mixed high and low pieces.
While sitting next to Wintour, Williams was photographed wearing the $75 Nike repel windbreaker.
Her jewelry, though, was higher-value. She paired diamond earrings and delicate gold necklaces with a Van Cleef Alhambra.
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Amanda Krause is a Senior Reporter at Business Insider covering a variety of lifestyle topics.Her work at BI includes profiles of beauty moguls, analyses of celebrity fashion, reviews of trending products, expert interviews across topics, features about booming small businesses and lucrative side hustles, and live coverage of award shows, pageants, and other events. Amanda has also widely covered Disney brands and theme parks, writing everything from slideshows about her experiences on Disney cruises to breaking-news stories focused on major changes and layoffs within the company. She previously appeared on CBS in 2024 to discuss the Met Gala and won an Anthem Award in 2023 for her work on Business Insider's package "Better Me."Amanda graduated from Ramapo College of New Jersey with a degree in Communications and Journalism, and has more than seven years of experience in the lifestyle space.You can email her at akrause@businessinsider.com.ExpertiseFashion, celebrity style, beauty, lifestyle trends, and Disney theme parks.Popular ArticlesI spent under $200 a night to stay at Disney World's cheapest resort. My tiny room was worth the convenience.A woman spent $2 on a necklace that resembled a Tide Pod. It turned out to be a one-of-a-kind art piece worth $3,000.Bobbi Brown is still living a life of luxury and lipstick — and it's all on her own termsA Kansas City store owner thought someone made a fraudulent order on his website. It was actually a legit purchase from Taylor Swift.Beyoncé's mom promised Ty Hunter 20 years ago that she would get him out of his retail job. Now he's styling the biggest stars in Hollywood.I've tested every product in Selena Gomez's makeup line, and almost every item is worth buying
